Expense Account, Mint
Gold is fantastic. Gold is a problem. Depending on who you are, you will choose one of these statements. For Indian households gold has emerged as the investment destination of choice. After declining over the first half of calendar year 2012, third quarter data shows an uptick in demand despite high prices and a higher customs duty. Not only is gold demand up, but that for coins and bars is growing faster than that for jewellery. Coins and bars demand grew 12% over the third quarter of 2012 over 2011 (for calendar year), while that of jewellery grew 7%. Coins, bars and exchang-traded funds are investment vehicles while jewellery is more of a traditional store of wealth for women.